Magic takes many forms. The ancient Egyptians explained the night by suggesting that the goddess Nut swallowed the sun. The Vikings believed a rainbow was the gods' bridge to earth. These are magical, extraordinary tales. But there is another kind of magic, and it lies in the exhilaration of discovering the real answers to these questions. It is the magic of reality - science. ...(展开全部)

An elegant, text-only paperback edition of the New York Times bestseller that’s been hailed as the definitive authority on…everything. Packed with clever thought experiments and jaw-dropping facts, The Magic of Reality explains a stunningly wide range of natural phenomena. How old is the universe? Why do the continents look like disconnected pieces of a puzzle? What causes...(展开全部)

Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the known universe. He undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centere...(展开全部)

An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, an...(展开全部)

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes--this is a look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. With the advent of the internet, any topic we want to know about is instantly available with the touch of a smartphone button...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

"This is a very difficult letter to write. I hope you will not hate us too much. . . My son broke into your home recently while you were out." In a quiet, leafy suburb in upstate New York, a teenager has been sneaking into houses--and into the owners' computers as well--learning their secrets, and maybe sharing some of them, too. Who is he, and what might he have uncovered? Aft...(展开全部)

The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company. Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year. How...(展开全部)

(美国)托马斯•吉洛维奇(Thomas Gilovich)，美国康奈尔大学心理学教授，同时担任该校行为经济学与决策研究中心联合主任，在行为经济学和社会心理学领域享有盛名，被称为“完美学者”。他与行为经济学鼻祖阿莫斯•特沃斯基以及诺贝尔奖获得者丹尼尔•卡尼曼长期合作，研究了“热手效应”等为人深信的认知现象，并与卡尼曼合作编写了《启发与偏见：直觉判断的心理学》。身为美国艺术与科学学院院士、美国科学促进会会士、美国心理学学会成员等组织的一员，他最近的研究得到了美国国家科学基金会和美国国家心理健康研究所的支持。